The Perfect Navigation Structure For Your Web Site.

Your web site's navigation structure can either make or break your site.

Most navigation menu's are positioned just below the header area or on the left hand side of the web page. Many studies have shown that people instinctively look in these areas first.

Wherever you decide to place your navigation menu, remember that consistency is important. The most important thing is to place your navigation menu in the same spot on every one of your web pages. If you use an image to represent a navigational button, use the same image and the same color for that image on each page of your website. For example, if you use an image of a green house in the left hand corner of your web page as your "Home" navigational link, use the same green house image in the left hand corner of every one of your web pages to designate the "Home" link.

Your visitor should be able to find what they are looking for within 3 clicks of your home page. This is usually not a problem for small sites. However, if you have a large site with many pages, you will need to design a navigation menu that provides access to all areas of your website without getting your visitor lost or confused.

Navigation links should be considered the most important part of your website for two reasons:

1) They are used by your visitor to find content on your site.

2) They are used by search engines to spider your site.

While different search engines have different rules on how they spider and rank a site, basically a "bot" or "spider" will visit a site, search for a "HREF" link and follow the links to other pages, indexing the pages as it goes along. If the "bot" or "spider" doesn't find a "HREF" tag on a page, it is blocked from going any deeper into the site. As you can see, you need to design your navigational system so that a search engine can spider all pages of your website.